product concept

product concept
1) марк. концепция товара (проработанный вариант идеи товара, описывающий основные характеристики товара, целевую группу потребителей, ценовую политику, маркетинговую политику, прогноз относительно уровня продаж и т. д.)
2) марк. товарная концепция, концепция товара (используемая в маркетинге концепция, согласно которой каждый товар имеет определенное качество и цену, и поэтому товар нуждается в своей программе маркетинга, отражающей специфику товара)
3) марк. = product orientation

Англо-русский экономический словарь.

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Смотреть что такое "product concept" в других словарях:

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